Opening for WPB End of Summer Sale: Reckless Records new Bargain Basement


Still a work in progress, the new Bargain Basement is bulging with music and more

Treasures from yesterday and yesteryear can be added to your music collection from Reckless Records, 1379 N. Milwaukee Ave., new Bargain Basement, opening during Wicker Park Bucktown’s (WPB) annual End of Summer Sale Aug. 24 and 25. Posters, vintage and new, are also making their debut this weekend.


Front of store's first floor

Amid an array of dollar records, albums, 45s, CDs and DVDs of various genre from vintage to contemporary, shoppers are assured that they will find bargains on some gems in the basement. 

"We are excited to be partnering with Reckless Records in the Summer Sale," says Debbie Rinella, Special Events Coordinator, Wicker Park Bucktown Chamber of Commerce. 


Back of store's first floor

"Opening their new Bargain Basement will be a great draw. The added foot traffic will be good for the other 19 stores participating in the Sale as well as the rest of our merchants along Milwaukee, Damen and Division." 

Reckless Records made Milwaukee Ave. its second Chicago home 25 years ago, five years after its owner Charles Taylor hopped across the pond from London to expand his already successful English music shop. 

Unlike getting music digitally on demand, music distributed with a "cover" gives the shopper more information about the artist…the music…the time.


Melissa Grubbs sorts through some of the new bargains

Pre digital, people would buy a newly released record or album with the liner notes and all the other information then really listen to the music," explains Melissa Grubbs, the Store Manager.

That allure is what Taylor delivered with his first Chicago store in 1989. Reckless opened on Broadway but moved that store to 929 W. Belmont earlier this year. The smaller, 26 E. Madison location, completes their three-pronged hold on Chicago's eclectic music market. 


Books, shirts and turntables are just a few other items for sale

While all three locations are chockablock full of recordings, movies and other items such as tee shirts, books, devices and accessories, the secret to their success are the people. Not just those who come in the door to shop but those who are there to greet them. 

There is a total staff of approximately 16 in Wicker Park who know and love music. "We have a unique longtime staff who have different expertise in the various genre," explains Grubbs.

"Whether someone comes in to buy or sell, the staff is very knowledgeable and can recommend what is the best of our offerings for their interests. Or, if they are looking to sell to us, they will give them the fairest and best price." 


A unique fun offering!

In fact, they provide an incentive to sellers. Sellers receive a 20% in store credit beyond the purchase price if they opt for a credit versus cash sale. 

"We see people of all ages and walks of life who love music as much as we do. It's fun to see what families collect," says Grubbs. 

You can be part of those shoppers or sellers daily between 10 a.m and 10 p.m. except on Sunday when it is 10 to 8.



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