Grupo Habita's The Robey is taking reservations as it approaches completion


Corner Suite*

Groupo Habita is accepting reservations for accommodations in The Robey, starting with November 30 occupancy.


From The 606, this is the view of The Robey

Located at the intersection of Milwaukee, North and Damen in the National Register for Historic Places' Wicker Park District. It will be Habita’s second U.S. flagship, following the 2011 launch of Hotel Americano in New York. 


View of The Robey from the south

Developed by Convexity Properties, the Chicago site includes The Robey, built in 1929 as the North West Tower Building; The Hollander, built as the Hollander Fireproof Warehouse in 1905, which wraps around The Robey from Milwaukee to North; and a newly constructed single story building. Three retail spaces are at 1618, 1620 and 1624 N. Milwaukee, home to the Sprint store which was located at the corner of the North West Tower. 

While both The Robey, 2018 W. North Ave., and The Hollander, 2022 W. North Ave, are operating as Habita hotels, they are being branded separately, each with its own entrance. Habita explains that they have a common thread, the embodiment of "the values of Grupo Habita: the genuine warmth of Mexican hospitality, the feeling of an extended family looking after you with our intuitive service and thoughtful amenities." 


This view of the Urban Suite shows the reuse of vintage flooring in The Robey*

The Robey
Designed by a Belgian duo of Nicolas Schuybroek Architects and Marc Merckx Interiors, 69 hotel rooms on 10 floors are a mix of four types of rooms ranging in size from 215 to 675 square feet: Landmark Queen, Urban King as well as Corner and Panorama Suites, each of which has a king-sized bed. 

Floors three through eleven have seven rooms per floor while the twelfth will have  six rooms. There will be 29 queen-sized beds and 40 kings.

In a private guest-only rooftop lounge, Up & Up, guests will have a great view of the surrounding area. Built out on the roof of the original building, it creates the 13th floor. With the light tower and the flag pole, the building's height reaches further into the sky.


The Corner Suite bathroom*

The public as well as guests will be able to experience French-American fare in Cafe Robey, where Chef Bradley Stellings will oversee the 56-seat restaurant.  

Stellings, originally from Osh Kosh, WI, was educated in the French Culinary Institute and brings experience from his work in Japan and elsewhere. 

Dining guests will experience more than excellent food. They will feel as though they are part of the bustling street scene on the other side of the double-height windows at ground level. 


Rendering of the pool and Cabana Club atop the Hollander*

The Hollander
French design studios Ciguë and Delordinaire created a different atmosphere for digitally-connected travelers with a mix of twin and queen-sized beds, totaling 66. Located on two floors, eight of the rooms may be individual or shared room. 

Guests are given a chance to connect and engage with other guests before they even arrive at The Hollander. They can choose to share their social media profiles with other guests. 

Called a "Social Stay" environment, Habita is offering a coffee and grab-and-go counter as well as an onsite bike rental & repair shop, a first in the U.S. 

Open to the public, Cabana Club, with a Greek-inspired menu, will open on the 6th floor of The Hollander in Spring 2017. That is the same timing for the opening of the guest-only swimming pool on the 6th floor. 

Equipment for operation of all three buildings is housed on the fifth floor of the six-story Hollander building.

Two elevators provide service for all functions in The Robey. The Hollander has one to service staff and tenants with a second express to the top floor restaurant. 

Length of stay by guests are for short term, not residential.


Noel State Bank building

Convexity's restoration of the two hotel buildings is being as carefully done as they did for the former Noel State Bank (Walgreens across Milwaukee Ave.) and they have done for other projects, including the 1914 Holabird and Roche The Three Arts Club, 1300 N. Dearborn Parkway, on Chicago's Gold Coast.

This will give them both class L tax credits and federal income tax credits for The Robey because it is in both the Chicago and Federal historic districts. Only federal credits are available through the The Hollander.

The project went to the Wicker Committee in October 2013, and in March 2014 Convexity Properties, the real estate and management arm of DRW, Holdings, LLC. announced that Mexico-born hospitality family Grupo Habita would be the hotel operator. Than in June The Robey flag flew from atop the tower, announcing that the long process of naming the hotel was completed. 


Evan Meister, Moises Micha and Santiago Leon

Moises Micha, one of the boutique hotel chain owners; Santiago Leon, the facility's general manager and Evan Meister, who spearheaded this restoration this project for Convexity, spoke at the Wicker Park Committee's August meeting, giving community members a project update. 

At that time they assured everyone that they were interested in being part of the community. Served by the Wicker Park & Bucktown Chamber of Commerce (WPBCC) and the WPB SSA #33, the "community" includes both the Wicker Park and Bucktown neighborhoods as well as visitors to The 606.

*Photos courtesy of Grupo Habita



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